All businesses can benefit from digital marketing, but it can have even greater benefits for small and medium businesses. First of all, some digital marketing methods are extremely cheap, even free in some cases, and the results are highly measurable too. That allows businesses to know exactly where their money is going and if they’re getting a return on their investment. They can also test different approaches with small campaigns and only start seriously investing once they’re sure they have a winner. These are only some of the reasons why digital marketing is a great option for SMEs.
Let’s take a look at some of the digital marketing strategies that work for SMEs.
PPC marketing could be the single most powerful digital marketing tool an SME uses depending on their niche and the nature of their business. PPC allows people to bid on certain search keywords related to their business and/or product and have their ads appear near search results in search engines. The greatest thing about PPC is that you only pay when someone clicks on your ad. It is then up to you to find out how much you can spend on clicks while still earning a comfortable margin.
For PPC to work, you need to be in a relatively open niche unless you have the money to compete with people who may have more money to spend than you. Google, Bing, and Facebook all have PPC platforms that you can try, so if keywords are too expensive on Google, then you can try other platforms to see if you can get clicks at a price that will allow you to turn a profit.
Search engine optimisation would be second on our list of digital marketing techniques for small and medium businesses. SEO should be a priority from the minute you build your website, so make sure that you have your site designed by someone who understands SEO and consider having your site audited by an SEO team to identify any flaws. If your website has been up for a while and you’ve never had SEO work done on it, we suggest you speak with a team like ALT Agency. ALT Agency will look at your website and make improvements while doing off-page work to boost your organic results.
Email marketing is another very powerful digital marketing tool all small and medium businesses should use. At the very minimum, you should have an email capture page and offer some sort of report, course, or discount to incentivise people to sign up to your list.
Email marketing has to be the most cost-effective marketing method there is. All you need to do is sign up for an autoresponder service which will cost you a few pounds per month. You can then send emails to thousands of people at the touch of a button. This could allow you to create buzz for an upcoming product, announce a flash sale with a countdown timer,, or simply connect with your customer base better.
So, if you are looking to boost sales for your SME through digital marketing, try these few options. They all have their pros and cons and will work with certain businesses better than others, so test them and see what works the best for you.